Adidas German sports goods manufacturer company and supplier, formed in 1924 by Adolf ‘Adi’ Dassler. Beginning as a manufacturer of sports / football boots and running shoes, Adidas developed into the world's second largest sports goods supplier (after Nike). It acquired its current name in 1948 when Adolf's brother, Rudolph, founded rivals sports goods company Puma. In 1989 the Dassler family withdrew from the management of that company, which then became a corporation.In 2006 it acquired REEBOK International, another well-known and respected brand in the worldwide sporting goods industry. Adidas has sponsorship deals with many of the world's top athletes, clubs, and sporting events.
Football (soccer)
One of the main focuses of Adidas is football kit and associated equipment. Adidas also provides apparel and equipment for all teams in Major League Soccer. Adidas remain a major company in the supply of team kits for international football teams. Current examples include France, Germany, Greece, Romania, Argentina, Spain, Mexico, Japan and Nigeria.
Tennis.
Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model, Adidas sponsors the following professional players: Marat Safin, Dinara Safina, Ana Ivanović, Novak Djokovic, Gilles Simon, Marcos Baghdatis , Adidas tennis apparel contains the Clima Cool technology found in other athletic jerseys and shoes.
Golf.
In 1997, Adidas purchased TaylorMade, and made it a subsidiary. The image and focus of TaylorMade was redirected shortly after the acquisition to take over the driver market. The company succeeded in achieving this goal in late 2005 when it officially became the No. 1 driver in golf.
Cricket.
In 2008, Adidas made their first big move into the cricket market, sponsoring English batting star Kevin Pietersen & Ian Bell. Their products are now available, notably the Pellara and Libro ranges.
Football (soccer)
One of the main focuses of Adidas is football kit and associated equipment. Adidas also provides apparel and equipment for all teams in Major League Soccer. Adidas remain a major company in the supply of team kits for international football teams. Current examples include France, Germany, Greece, Romania, Argentina, Spain, Mexico, Japan and Nigeria.
Tennis.
Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model, Adidas sponsors the following professional players: Marat Safin, Dinara Safina, Ana Ivanović, Novak Djokovic, Gilles Simon, Marcos Baghdatis , Adidas tennis apparel contains the Clima Cool technology found in other athletic jerseys and shoes.
Golf.
In 1997, Adidas purchased TaylorMade, and made it a subsidiary. The image and focus of TaylorMade was redirected shortly after the acquisition to take over the driver market. The company succeeded in achieving this goal in late 2005 when it officially became the No. 1 driver in golf.
Cricket.
In 2008, Adidas made their first big move into the cricket market, sponsoring English batting star Kevin Pietersen & Ian Bell. Their products are now available, notably the Pellara and Libro ranges.
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